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Highly interactive, warm-hearted, thought provoking and wickedly funny


John Cremer has spent more than thirty-five years researching, refining, developing and presenting the Reading People concept.

Initially spending seven years studying the Human Archetypes theory with his teacher James Westly, he went on to further evolve and advance the system, to ensure its relevance and value to any individual, team or organisation.

It is the foundation of his training work and client interactions, and he is continually adding new and current observations to the process.

John is highly in demand as a keynote speaker and trainer, delivering Reading People sessions and courses to companies across the globe, helping them to understand and apply these unique strategies for commercial and interpersonal success and bottom-line benefit.


Voted ‘Speaker of the Decade’ by the Academy for Chief Executives thanks to his deep insights and inimitable personal style, John is also active in the world of improvisation, delivering corporate and public sessions using improvisation as a powerful gateway into listening, communicating and thinking on your feet. He is Emeritus Founder of The Maydays, the renowned Brighton improvisation troupe.



Here’s a 90 minute presentation for Million Dollar Round Table in Philadelphia.

John describes the types, their likes and dislikes and concepts that quickly engage them. He then invites audience volunteers on stage to act as real life examples.


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The Art of Reading People book available to buy now

First published 25 January 2016

If you want to improve how you collaborate with people but also achieve this in the most time efficient and emotionally intelligent ways, this ‘how-to’ guide is for you. Drawing on ancient wisdom, ‘The Art of Reading People’ will teach you how to determine someone’s ‘type’, often within seconds of encountering them.

This information will enable you to choose the best communicative approach to ensure your listener will receive your message in the spirit it was intended (even if you only have 140 characters to convey it). It will revolutionise your relationships, your work and your life.

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  • "...John was such a clear, enthusiastic and memorable speaker that I was able to go home and share his ideas..."

    Joanne Whitlock - Managing Director, Cantomax Ltd
  • "The session looked at communication skills and knowing your client, and was first class."

    Nick Cann - Chief Executive, Institute of Financial Planning
  • “John is amazing at what he does. He worked with our group of CEO's and gave us great take home skills and trainings that we can use with our teams. Fun, interactive, creative and interesting approaches. Best speaker I have heard in the last two years.”

    Matt Jorgensen
    CEO, Foundation Flooring and 3MK Realty
  • "... was a great balance of fun and learning, and reinforced the general principles of recognising the differences between people and managing these for effective relationships..."

    Jenny Naylor - Group Marketing Director, Aspria
  • "It was fun, interesting, interactive, challenging, pacey and unique. Overall, very successful!"

    John Watkinson - Best Practice Group Chairman & Vistage Chair Of The Year 2012
  • "We look after an affluent understanding them more will only help us move our business and indeed growth forward."

    Charles Ayton - Head of Commercial Personal Banking, Lloyds Banking Group



  • TT Electronics, Ericsson, Facebook, Million Dollar Round Table, Institute of Financial Planners, The Property Academy, Crossrail, Vodafone, Nuffield Health
  • AXA Wealth, Fugro, UN FAO, HTC, Investec, Samsung, Roche, AbbVie, VMware, GSK, Reckitt Benkiser, CIONET, Blizzard Entertainment, Vistage International
  • the Academy for Chief Executives, T-Mobile, Deloitte, Freudenberg Group, EADS,
  • Microsoft, Metropolitan Police Service, Investec Bank, Cooperative Travel Service, 3D Design, Lloyds Bank