Highly interactive, warm-hearted, thought provoking and wickedly funny
John Cremer has spent more than twenty-five years researching, refining and developing the Reading People concept.
For seven years he initially studied the Human Archetypes theory with his teacher James Westly before going on to further evolve and advance the system, to ensure its relevance and value to any individual, team or organisation.
He uses it daily in his training work and client interactions, and is continually adding new and current observations to the process.
John is highly in demand as a keynote speaker and trainer, delivering Reading People sessions and courses to companies around the world, helping them to understand and apply these unique strategies for commercial success and bottom-line benefit.
He was voted ‘Speaker of the Decade’ by the Academy for Chief Executives, thanks to his deep insights and inimitable personal style. John is also active in the world of improvisation, delivering corporate and public sessions and performing with the Maydays, the troupe he founded.
Here’s an extract of a 90 minute presentation for Million Dollar Round Table in Philadelphia.
John describes the Jovial type, their likes and dislikes and concepts that quickly engage them. He then invites audience volunteers on stage to act as real life examples.
The Art of Reading People book available to buy now
First published 25 January 2016
If you want to improve how you collaborate with people but also achieve this in the most time efficient and emotionally intelligent ways, this ‘how-to’ guide is for you. Drawing on ancient wisdom, ‘The Art of Reading People’ will teach you how to determine someone’s ‘type’, often within seconds of encountering them.
This information will enable you to choose the best communicative approach to ensure they will receive your message in the spirit it was intended (even if you only have 140 characters to convey it). It will revolutionise your relationships, your work and your life.
"We look after an affluent base...by understanding them more will only help us move our business and indeed growth forward."
Charles Ayton - Head of Commercial Personal Banking, Lloyds Banking Group
"It was fun, interesting, interactive, challenging, pacey and unique. Overall, very successful!"
John Watkinson - Best Practice Group Chairman & Vistage Chair Of The Year 2012
"Our sales and marketing team has had two sessions... Morale is high, HQ is happy and we are looking forward to the third session. This stuff works!"
Phil Roberson - Sales Director, HTC
"Thank you... Your command of the subject, your inspirational style backed up by your astonishing verbal dexterity made for one of the greatest Academy days I have experienced."
Joe Adams - Chairman Group 11 Academy for Chief Executives
"... was a great balance of fun and learning, and reinforced the general principles of recognising the differences between people and managing these for effective relationships..."
Jenny Naylor - Group Marketing Director, Aspria
"John’s presentation style is truly inspiring... I’m recommending this course to everyone!"
John Nicholis - Managing Director, London Calling Arts